insight 

With the US election finally reaching its conclusion today, it was interesting to read an article in the New York Times recently about domain name trends for the two presidential candidates.  Technology media company IDG used DomainTools to query for domains and discovered that there were 2,357 domains registered for Barack Obama and 1,431 domains for John McCain.  When they expanded the query to domains with either “Obama” or “McCain” included in them, the results were 11,089 for Obama and 5,378 for McCain.

Digging deeper into the various domains registered revealed that there was a mixture of sites for and against each of the candidates, as well as their running mates.  Some of the domains were likely to have been registered or run by the campaigns themselves, in an effort to control the message.  Among the others, not run by the campaigns of either candidate there are a variety of sites including clear expressions of support or opposition; attempts at political satire; entrepreneurial sites selling items and inappropriate domains.

There’s lots more detail and various trend analysis available of web traffic over at Network World, which sheds a little more light on how the campaign went, much of which is of course redundant in the light of today’s result.  However, it does, of course, demonstrate the ever increasing usage of the Internet and the impact of web 2.0 in such campaigns. It also gives some pointers for brand managers (lets face it that’s what these campaigns are about) to a range of tools useful for analysing web site and domain name trends.

I was at the Centr meeting recently where a representative of JPRS, the registry for .jp (Japan) gave a presentation on the increased usage of search boxes in advertising in Japan instead of a URL.  Apparently some recent research showed that more than 35% of adverts in Japan carry an image of a search box with the appropriate search terms in the place of a URL.

I’ve started to notice advertisers occasionally doing something similar in the UK.  Here they tend to use the words “Search for” and then whatever the term is.

I guess that the advertisers are either very confident that their sites will come up as the number one on the list of responses, or they have an arrangement with the search companies to ensure it does.  There does seem to be some suggestion that this may be the case.

One of the key reasons for this practice in Japan, would appear to be that this gets around the issue of the requirement for URLs in Japan to contain both the local Japanese script characters and the latin characters .jp.  Maybe once IDNs are introduced at the root this trend will reverse?

It’s an interesting trend and we shall be monitoring whether this takes off in greater numbers here, and ultimately its impact on the domain name market.

Domain Name Front Running (DNFR) is a new buzzword acronym for the alleged practice of monitoring someone’s intentions to register domain names and then jumping in and registering them first.

Every now and again we get complaints about this sort of thing and we’ve investigated some of those in some depth in the past.  Our conclusion is that DNFR does not happen but that there are important characteristics in the way domains names are sought that many people do not know about that lead them to believe in something like DNFR.

You can read our full position paper here.

This is an issue that has recently been passed to the ICANN SSAC for them to study but it may turn out to be a waste of their valuable time.

On Wednesday last week, we launched our domain name industry report at our first .uk registrar conference. This seems to have been well received by all in attendance and has got a couple of mentions in the media.

Some, though by no means all, of the content was already in the public domain. The challenge for us was to bring together a large amount of disparate information and present an overview picture of the .uk domain name industry within a global context, including some previously unpublished statistics (.uk renewals, registrant and registrar trends).

Since presenting this information, we’ve had some requests for other data to be presented in the future and are already investigating various strands of research. We’d like to know what you think of the report and what other data you’d be interested in seeing us produce. So if there’s data you think we’re in a position to obtain and publish, then please ask and we’ll see if it’s possible to get at it.

The conference itself was also a first for us. We wanted to present a day that would be of interest to our registrars, increase the understanding of the various issues that we are all faced with in the market at the moment and impart some of the latest information about how we’re trying to support our registrar community. Judging by the feedback on the day, we seem to have hit the mark for most people.

If you were there and feel we could have done better then, let us know how and we’ll bear it in mind for future events.

If you weren’t there and want to know what happened then take a look at the presentation slides here.

We’ve just received the results of some research we commissioned on the use of .co.uk domain names back in and they make for interesting reading.

We’ll be announcing the results in detail shortly, but I thought I’d give you a brief taster of the kind of information we have gathered.

The data supports previous research showing that UK businesses buy the .co.uk brand to promote their local presence. It further demonstrates that of those who have registered a .co.uk website a large proportion use them as their primary web site.

It’s also clear that online brand protection is also a key driver for choosing a .co.uk domain name.

We’ll be posting further details of the research in the coming weeks.