insight 

We’ve just received the results of some research we commissioned on the use of .co.uk domain names back in and they make for interesting reading.

We’ll be announcing the results in detail shortly, but I thought I’d give you a brief taster of the kind of information we have gathered.

The data supports previous research showing that UK businesses buy the .co.uk brand to promote their local presence. It further demonstrates that of those who have registered a .co.uk website a large proportion use them as their primary web site.

It’s also clear that online brand protection is also a key driver for choosing a .co.uk domain name.

We’ll be posting further details of the research in the coming weeks.